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Hard Rock Bet app relaunches, allowing betting for returning players

Seminole Tribe previously announced that in-person sports betting, craps, roulette will begin in Florida starting Dec. 7
Posted at 11:42 AM, Nov 07, 2023
and last updated 2023-11-07 17:44:45-05

WEST PALM BEACH, Fla. — Online gamblers who have been waiting to place their bets legally in Florida have waited for this day.

The Hard Rock Bet app is live again, albeit in a limited fashion, allowing returning bettors to wager on sports.

"The Seminole Tribe is offering limited access to existing Florida customers to test its Hard Rock Bet platform," Gary Bitner, a spokesperson for the tribe, said.

The Seminole Tribe-owned Hard Rock casinos in Florida first launched their online sports betting app in 2021 shortly after the gaming compact was signed and approved by the state, but it was forced to shut down about a month later.

The tribe announced last week that in-person sports betting, craps and roulette will begin in Florida starting Dec. 7.

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Now, Hard Rock is allowing those who placed bets with them in Florida in 2021 via the app to begin gambling now.

"Since you're a returning player, your existing account already has full access to Hard Rock Bet. You can legally bet on sports right now!" a statement on the app said. "All you have to do is download or open the all-new Hard Rock Bet app and log back into your account with the same credentials."

A message on the Hard Rock Bet app and site on Nov. 7, 2023, stated that previous users in Florida can start betting now.
A message on the Hard Rock Bet app and site on Nov. 7, 2023, stated that previous users in Florida can start betting now.

A statement on the Hard Rock Bet app and site also states that users who joined their "Unity by Hard Rock" loyalty program before Nov. 6 can place their bets now before it opens to all of Florida.

Meanwhile, those who still want early access and have never bet with Hard Rock must join the "Unity by Hard Rock" program and follow a five-step process to get on their waitlist.

Nova Southeastern University law professor Bob Jarvis said he was shocked by the app's rollout.

"Stunned! I mean I was on the floor when I heard the news this morning," Jarvis said. "This was totally unexpected, especially in light of last week's announcement that the tribe was going to start in-person sports betting next month."

Hard Rock rolled out its sports betting book two years ago, but it was quickly shut down. They were hit with a lawsuit by two small betting establishments that tried to prevent them from entering the online sports betting game. Last month, the U.S. Supreme Court gave Hard Rock the green light to get back online.

Nova Southeastern University law professor Bob Jarvis discusses his surprise when he saw that the Hard Rock Bet app was live again.
Nova Southeastern University law professor Bob Jarvis discusses his surprise when he saw that the Hard Rock Bet app was live again.

"I fully expect [those who filed the lawsuit] to go to the Florida Supreme Court and ask for what's known as a stay," Jarvis said, "which would if granted require the Seminoles to shut down their remote sports betting app."

Jarvis believes litigation in this case isn't over, but thinks Hard Rock has a winner.

"Technically, legally, right now there is nothing that prevents the Seminoles from having in-person and remote sports betting," Jarvis said.

Jarvis said there's lots of demand for sports betting here in Florida, and he expects it to expand.

Currently, there are 38 states that have online betting.

It's unclear when Hard Rock will give access to everyone in Florida to place bets on the tribe's app.

Click here to learn more about the early rollout of online sports betting in Florida.

In-person sports betting, craps and roulette will be available to the public at the following locations and dates, according to the tribe:

  • All three Seminole casinos in South Florida: Seminole Hard Rock Hotel & Casino Hollywood, Seminole Classic Casino in Hollywood and Seminole Casino Coconut Creek starting Dec. 7
  • Seminole Hard Rock Hotel & Casino Tampa will launch Dec. 8
  • Seminole Casino Immokalee, near Naples, and Seminole Brighton Casino, on the northwest side of Lake Okeechobee on Dec. 11