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Florida parents spending more on gifts this year compared to last, study shows

Holiday Shopping
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WEST PALM BEACH, Fla. — Parents in Florida seem determined to protect the tradition of gift-giving this holiday season despite higher prices and economic uncertainty.

According to a new study published in CouponBird, parents in the Sunshine State will shell out more on gifts for their children this year. The study pinpoints that Florida parents will spend about $574 on gifts for one child, beating last year's total of $499.

Florida parents spending more on gifts this year compared to last, study shows

The spending amount is almost $75 more than in 2024 and $50 more than this year's national average of $521 per child.

CouponBird cites that 6 in 10 parents, or 58%, now expect to go into debt for Christmas spending. The analysis found 43% will lean on Buy Now, Pay Later services, which is more than double the amount of those who relied on this payment method last year.

Christmas gift study 2025

To see more on how parents are navigating spending this holiday season, click here.