Black Friday shopping is in full swing across South Florida.
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Doors at the Town Center at Boca Raton opened at 6 a.m. on Friday, and there were lines forming outside stores like Pandora and Apple.
For some shoppers, it’s a yearly tradition they don’t want to miss.
"It’s our sixth year, our tradition," said Karen Hoffman, who came early to the mall with her two daughters. "We missed the door open but we’re here with you so that’s exciting."
Many stores are offering more than 50 percent off apparel and accessories, while others are up to 70 percent, plus buy one, get one deals.
Shoppers told WPTV they take advantage of Black Friday deals to get ahead of Christmas shopping.
On Black Friday, Town Center at Boca Raton is offering complimentary hot chocolate, bag check, shuttle service, and live music.
The mall is also debuting an interactive directory to help shoppers find deals and directions.
The shopping frenzy started Thursday night across South Florida, when many people flocked to stores after eating Thanksgiving dinner.