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Social media helping Jupiter boutique stay open amid coronavirus closure

Online shoppers supporting clothing store
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Posted at 3:12 PM, Apr 02, 2020
and last updated 2020-04-02 18:38:31-04

JUPITER, Fla. — Businesses have been forced to make hard decisions the past few weeks with COVID-19, but many are finding ways to get creative to stay open without a storefront.

My Beach Boutique, located in the Abacoa area of Jupiter, closed its storefront two weeks ago. But owner Stephanie Gwyn-Williams said she is still open with online shopping.

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“Social media right now is everyone’s friend,” said Gwyn-Williams.

She said she moved her inventory home and has been posting her clothing on Facebook and Instagram.

Usually, about 85 percent to 90 percent of her sales come from shoppers in the store, but she said her local customers have been keeping her business alive.

“That is probably what is keeping me going. I have such a wonderful group of women that shop at my store, such great local support," said Gwyn-Williams.

Gwyn-Williams said she encourages others to use social media to help.