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Roam the Road has downtown West Palm businesses and customers looking for green

Posted at 11:52 PM, Nov 22, 2019

Months of detours and road closures in West Palm Beach have left business owners in need of a boost to the bottom line. Including those off the beaten path. And there’s a new initiative that should have both businesses and customers looking for green.

The Clematis Streetscape Project is slated to maximize business and leisure in phases but Arne Arendts, owner of Flair Realty says his company along Dixie Highway has felt the impact.

“Almost like an 80 to 90-percent reduction because nobody could pass by,” said Arendts. “Every kind of promotion of the downtown is good for us.”

That promotion is Roam the Road. A new initiative launched by West Palm’s Downtown Development Authority to highlight the small businesses not on Clematis Street. Participating businesses along Dixie Highway between Clematis and Fern Streets and along Evernia Street invite the public on Saturday to enjoy free samples and specials.

“Every downtown has a main street but everything that happens beyond that is important too,” said Sherryl Muriente, Downtown Development Authority.

”It’s a great thing for all the businesses nearby,” added Theodore Fitzgerald Verbockel, Gracie Barra manager.

Roam the Road is free and open to the public but requires registration. To register, click here.

Business Name


Ascend the Trend
Free hot towel shave and free exfoliating facial with the purchase of a haircut.
Brazilian Jiu-Jitsu (Gracie Barra)
Membership discount and demonstration from 12-2pm
Chroma Salon & Spa
Gift cards for only 10 people (random selection)
FIWE Caribbean Cuisine
Jerk chicken bites and spicy chicken bites.
Flair Realty
Credit at closing when you buy or sell or a $100 gift card when you rent through us.
Ganache Bakery
Key lime tart sample.
Johan's Joe
Coffee brew sample
Lara House of Beauty
When person books a service with $10 deposit, they can get a free service that day or the date of the appointment. Gift bags with a facial mask and coupon.
Hummus and pita bites.
Mane Studio One
Goodie bag with hair care product samples along with a $10 OFF coupon for men's haircut or women's wash and cut. We will also be raffling free haircuts throughout the day.
Free sample juices and 15% off all day
Oshun Hair Bar & Fitness Stretch
$10 Children Haircuts (10 years or younger)
$22 Men's Haircuts
$30 Women's Haircuts
$55 Conditioning Treatment
20% Off Regular Price for all hair, color services, and spa massage services
15% Off Retail Products
Pipeline Poke
50% off all bowls
Discount with sign up for classes.
Run & Roll
15 % off in stock shoes and clothes.
Salento Coffee
Tinto Coffee and Pandebonos samples.
SunSpray Tanning & Boutique
Free face spray, 5-% Off VersaPro, and $10 Off Heated Air Brush Session
The Beauty Loft
Customers that purchase any product they will receive 20% off of that product and a voucher for a free conditioning treatment ($35 value) which can be redeemed day of (time allowing) or they can return with it.