PALM BEACH COUNTY, Fla. — Dressed in red and fired up, Friday tourism leaders from around the county showed up and showed out to promote Palm Beach County tourism efforts.
"We are celebrating the fact that we have double the number of visitors over the last decade into Palm Beach County and the fact that we have 21 hotels in the pipeline 10 of the been being built right now," Jorge Pesquera said.
Pesquera is the President and CEO of Discover the Palm Beaches the county's tourism marketing agency. But he says now more than ever the county needs Visit Florida's help to fill those hotel rooms.
"We have a great story to tell and we are going to be making it more compelling in the future," he said.
Pesquera says part of those efforts is getting local partners like the science center pushing for visitors.
"We have an attendance of around 300,000 and about 35 percent of those are tourists," Lew Crampton said.
Crampton is the President of the South Florida Science Center and a councilman for the Town of Palm Beach. He's hoping the event will unite more local partnerships in the tourism industry.
"We've lived to fight another day and I think what we have to do is work real hard to justify and to prove our existence beyond expectations to do even better for the state," Crampton said.