Flo Rida sues Boca Raton-based Celsius energy drink maker

South Florida rapper claims company owes thousands in unpaid royalties
Flo Rida at Miami Heat game, May 17, 2022
Posted at 7:00 AM, Jan 10, 2023
and last updated 2023-01-10 09:39:12-05

BOCA RATON, Fla. — South Florida rapper Flo Rida is suing Boca Raton-based energy drink maker Celsius Holdings Inc., claiming the company owes him thousands of dollars in unpaid royalties earned from his endorsement deal.

The lawsuit, filed in Broward County court in 2021, is seeking damages of more than $30,000 for "breach of contract, accounting and unjust enrichment."

According to the lawsuit, "Flo Rida maintained a successful endorsement partnership with Celsius which was highly effective in opening new doors for Celsius and its products."

"As a music industry superstar and international icon with millions of digital followers, Flo Rida played an instrumental role as the worldwide brand ambassador and launched a new era for Celsius brand development, growth and expansion," the lawsuit states.

The partnership, brokered by Wellington-based D3M Licensing Group in 2014, "paved the way for Celsius to grow its product portfolio" and expand distribution into major retailers, the lawsuit claims.

According to the lawsuit, the deal guaranteed payments to Flo Rida, whose legal name is Tramar Dillard, his Hialeah-based Strong Arm Productions and D3M when certain benchmarks were reached.

"Yet, once the benchmarks were reached and product revenues triggered additional royalties, Celsius failed to deliver the required compensation to which Flo Rida, Strong Arm and D3M were entitled," the lawsuit alleges.

Celsius Holdings Inc. released the following statement to WPTV:

"Celsius enjoyed Flo Rida years ago and wishes him all the best, but is disappointed he is participating in this litigation. We take our relationships and obligations incredibly seriously and look forward to vigorously presenting our defense in court."

Lawyers for both sides will present their arguments Tuesday in a Broward County courtroom.