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Super Bowl ads go heavy on nostalgia and star power

30-second advertisement cost $7 million
Chevrolet Silverado's Super Bowl NFL football advertisement with Jamie-Lynn Sigler
Posted at 6:33 AM, Feb 14, 2022
and last updated 2022-02-14 06:34:20-05

NEW YORK — On the field, the Los Angeles Rams defeated the Cincinnati Bengals in Super Bowl 56.

Off the field, Super Bowl advertisers aimed to deliver a night of ads heavy with celebrities and nostalgia in an effort to entertain Americans weary of two years of pandemic living.

Advertisers shelled out up to $7 million for 30 seconds during the Super Bowl, and they used their time to try to entertain with humor, star power and nostalgia.

Nostalgia was big: T-Mobile reunited "Scrubs" stars Zach Braff and Donald Faison, while Verizon recreated the 1996 movie "The Cable Guy" to tout its high-speed 5G network.

In another throwback, Chevrolet advertised their Silverado truck with "The Sopranos" actress Jamie-Lynn Sigler. Sigler drove the truck while the theme of the hit 1990s HBO show was played over the commercial.