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Brightline, Virgin form strategic partnership; Brightline will be called Virgin Trains USA

Posted: 11:03 AM, Nov 16, 2018
Updated: 2018-11-16 16:30:59-05

Brightline has announced that it has formed a strategic partnership and trademark licensing agreement with the Virgin Group.

It says the agreement will establish a new brand and will rename itself Virgin Trains USA this month.

Virgin will make a minority investment in Brightline, which will still be managed and operated by Brightline’s executive team as well as affiliates of Fortress Investment Group, the rail service said.

“Virgin has built a respected and trusted brand in travel and hospitality.  With our shared focus on customer experience, powered by a culture of innovation and disruption, we are well positioned to build on our success," Brightline Chairman Wes Edens said in a statement.

Brightline is operating in Palm Beach, Broward and Miami-Dade counties and has been considering a stop on the Treasure Coast.

It also has plans to expand into Orlando and Tampa.