Samsung is hoping customers will forget its last new launch with an all-new line of Galaxy smartphones.
The launch comes just months after Samsung's world-wide recall of its Galaxy Note 7.
Users reported Note 7s overheating, catching on fire and even exploding.
Samsung initially blamed faulty batteries but some experts believe a design flaw was to blame for the problems.
The recall wiped out billions of dollars of profits and hurt Samsung's brand.
The new S-8 phones are bigger than the Galaxy S-7 and have curved screens that flow onto the sides.
One thing missing is a physical home button.
It's also the first phone to feature Samsung's new virtual assistant, Bixby.
Pre-orders on the phone open Thursday. Shipping starts April 21st.