A new branding initiative uniting 10 communities in northern Palm Beach County was launched Tuesday morning.
"Palm Beach North" is a brand for the northern region of Palm Beach County.
RELATED: Northern P.B. County towns pick name for their region
Spearheaded by the Northern Palm Beach County Chamber of Commerce, it aims to highlight the area's industry, education and lifestyle.
“We already had a tremendous amount of collaboration going on here but now its time to tell the world about it," Beth Kigel, President & CEO, North Palm Beach County Chamber SAID.
At a ceremony at Florida Atlantic University's Jupiter campus 10 municipalities (Juno Beach, Jupiter, Jupiter Inlet Colony, Lake Park, Mangonia Park, North Palm Beach, Palm Beach Gardens, Palm Beach Shores, Riviera Beach and Tequesta), the business community, education partners and arts & cultural center celebrated the start of the brand.
Three years ago a committee met to create this new initiative.
A Fort Lauderdale firm was hired and worked closely with the committee to research, imagine and develop the brand.
.@palmbeachnorth officially launched TODAY! "Florida's prosperity coast" @WPTV @Fox29WFLX pic.twitter.com/vOrUN40fO4
— Andrew Ruiz (@AndrewNRuiz) April 26, 2016