Away from the action of the Honda Classic - there's a different way to plug into the game.
The Cobra Puma Golf Village at the 17th hole is just one way the Honda Classic is getting social, taking things from the small screen and onto a larger one with just a few key strokes.
"They're part of the action," says Nicole Swickle, social media coordinator at the village. "Their content will be up on our screens."
In the process, Nicole Swickle says the village draws in a younger, tech-savvy crowd.
"Having the social media aspect helps keep people connected, so you know the players are really engaging online and they're seeing what people are saying," she says.
It's not the only effort organizers are making.
The Moet and Chandon Champagne Lounge offers at atmosphere that Bobby Wehrle says brings in a younger crowd - especially at night.
"Younger people definitely love champagne," Wehrle says. "I think tonight there's some fireworks that are going to be going off, so we are looking for that same kind of crowd again."
Just a few holes away, the Ultra Deck at 16 is offering up craft beer and food trucks.
We caught up with Andrew and Desi, who were walking around taking all the sights, sounds and smells in.
"This is our second day here, and we're really enjoying it," Andrew says.
As for whether or not the new areas help boost their experience… It doesn't hurt," Andrew says. "Sure, if I'm here with a group of friends, it definitely helps me get a break."
At the end of the day, they both say it's all about the play.
"Really, it comes back to the sport," Desi says. "If you can get young people to appreciate your sport and what it really stands for, you don't really need that."