As shoppers hit those big box stores for Black Friday, others are gearing up for Small Business Saturday.
That's especially important for a lot of business owners on the Treasure Coast who are hoping to make up for a dismal Summer.
Ed Stout is trying to draw attention to his small business, South River Outfitters in Stuart.
"Try to keep your money local. It's the best way to do it," said Stout. "Hopefully we get a lot of people in."
Hopefully, after what's been a rough summer of blue-green algae and red tide.
"Definitely one of our worst years yet," said Stout.
Ed is down a third in sales this year, compared to the same time last year.
Just down the road at Zeke's Surf, Skate and Paddle Sports, it's the same story.
Leisa Bee is hoping for a holiday boost.
"Right now is the best time to shop at small businesses because everyone was affected this past Summer," said Bee.
There's also a good reason to be optimistic.
"Paddleboard sales have been up. People want to enjoy the water," said Bee.
Maybe Ed and Leisa can make up for all that lost business this holiday season.