'Lucrative Love' is the message behind billboard

Posted at 5:58 PM, May 16, 2016
and last updated 2016-05-16 18:39:27-04

A Palm Beach man is behind an eye-catching billboard spotted along I-95.

Tom Feltenstein ordered a billboard that says "Have Maid... Have Money... Would love a HONEY!"

The ad is for his book "Lucrative Love: The Insider's Secrets to Marrying Millions."

"Chapter four is 'My butler can beat up your butler,'" Tom said.

"Why don't you hang out at the Rolls Royce dealership? Or a five star hotel like The Breakers, or the Jaguar place? If you want to find someone who has money, you're not going to meet them at the bar down the street," he said.

Tom said his rule on romance is "Money first, let love come second."

He added that a majority of weddings end in divorce over finances, so he says people should seek out wealthy partners then fall in love later.

"Why wouldn't you look for someone who is 'well-to-do' and God bless if love comes with it," he said.

According to Clear Channel, the company that owns the ad space, a billboard like Tom's can cost between $8,000 and $10,000.

It'll run for at least a month, and gets about 650,000 views per week.

Tom ran a similar ad in 2009.

"It was when we had the real dip in the financial market.  It just wasn't any fun anymore. "

He said he was provoked to do it again this year to lighten up the mood in the community, because he said politics has become very ugly and nasty.

"People like to have fun. When's the last time people really had a ton of fun? It's hard to come by," he said.

In 2009, he sold tens of thousands of books and donated all the proceeds to charities like the Ronald McDonald House.

"On Thanksgiving-- I serve at homeless shelters. When my kids were growing up, we'd always adopt a family for Christmas. You want to do those types of things-- and not expect anything in return," Tom said.

He hopes to be successful at selling the book again this year, while also selling the license rights to his billboard so others can do a similar ad across the country. Tom expects people to buy the rights and host workshops on dating, which he said are very popular among women.