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Crocodile logo brand Lacoste's new line benefits Everglades

Limited collection goes on sale Friday
Scientists: Everglades "critically endangered"
Posted at 10:39 AM, Oct 23, 2020
and last updated 2020-10-23 17:51:17-04

MIAMI — The popular brand Lacoste is launching a capsule to benefit the Florida Everglades.

The collaboration seems especially fitting for a company with the ubiquitous crocodile logo.

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The limited collection goes on sale Friday and features a new shade of green. Lacoste also designed a custom logo featuring its iconic crocodile in Everglades habitat.

The green collection will include the popular polo-style shirts. Prices range from $60 to $110.

According to a press release from the company, some of the proceeds from the sales will support The Everglades Foundation's mission to restore the wetlands.