Transgender teen lands Clean & Clear campaign

Posted at 3:02 PM, Mar 18, 2015
and last updated 2015-03-18 15:08:06-04

Transgender teen Jazz Jennings is the face of Clean & Clear's latest advertising campaign, "See The Real Me."

Featuring the hashtag #SeeTheRealMe, the campaign encourages people to share photos on social media demonstrating natural beauty. 

It's a progressive move for the company, and one that demonstrates a hopeful cultural shift toward trans acceptance. That's an especially important message for high school-age people who are developing their identities to see.

A January 2014 National Transgender Discrimination Survey shows 41 percent of trans people attempt suicide in the United States each year compared to 4.6 percent of the general population. That statistic was sadly highlighted recently with the suicide death of trans teen Leelah Alcorn.

Jazz was born a male, and knew from a very young age she was a girl. Yahoo reports she began her transition at age six.

Jazz is also the star of brand-new TLC reality show "All That Jazz," which features her family and daily life and will begin airing this summer. 

Though recently catapulted even further into the spotlight, Jazz already has a considerable following: Her Youtube channel has nearly 35,000 subscribers and she has more than 20,000 followers on Instagram. She was also named one of Time Magazine's Most Influential Teens in 2014.