After the threats, hacks and a limited release, “The Interview” is shaking the dust off its honeypot.
The Seth Rogen and James Franco comedy is rolling out to most cable on-demand services beginning on Wednesday. It should be available most everywhere this weekend for $5.99.
More theaters are also stepping up, with 580 on board by Friday.
“We have always sought the widest possible distribution for 'The Interview,' and want to thank our new partners for helping us make that happen,” said Sony Entertainment CEO Michael Lynton, in a statement.
“The Interview” almost didn’t see the light of day after North Korean hackers threatened theaters that would show it. But the Sony Pictures film made its scheduled debut on YouTube, Xbox Live and in 300 independent cinemas on Christmas Day. Apple’s iTunes picked it up soon after.
“The Interview” made nearly $20 million so far, mostly in digital sales.
On-demand venues that will carry the movie:
- Bright House Networks
- Cox Communications
- Time Warner Cable
- AT&T U-verse
- Verizon FiOS
Gavin Stern is a national digital producer for the Scripps National Desk.