People spending more on Mom this year, survey says

Posted at 9:56 AM, May 06, 2015
and last updated 2015-05-06 10:14:11-04

Moms throughout America might get a bigger gift than in prior years.

No pressure to those who have yet to buy a gift or planned a “gift from the heart,” but the average American is expected to spend $172.63 this year on their mother, according to the National Retail Federation’s 2015 Mother’s Day Spending Survey.

The dollar figure is an increase of about $10 from last year and the highest amount in the 12 years the organization has done the survey.

The spending comes in all sorts of forms from greeting cards to flowers to other gifts.

About 80 percent of buyers will get a card for their mothers. The spending is expected to add up to $786 million, according to the survey.

Also, 67 percent will get flowers — another $2.4 billion in spending, according to the survey.

Brunch or another special activity ($3.8 billion), electronics ($1.8 billion) and personal services such as a spa day ($1.5 billion) also will add up for consumers this spring.

“We’re encouraged by the positive shift we’ve seen in spending on discretionary and gift items from consumers so far this year, certainly boding well for retailers across all spectrums who are planning to promote Mother’s Day specials, including home improvement, jewelry, apparel and other specialty retailers as well as restaurants,” said National Retail Federation President and CEO Matthew Shay in a release by the organization.

The survey is based on a poll of 6,285 consumers conducted from April 1-9 and has a margin of error of plus or minus 1.3 percent.