How various brands used 'The Dress' to their advantage

Posted at 9:44 AM, Feb 27, 2015
and last updated 2015-02-27 10:31:23-05

"The Dress" officially took over the Internet on Thursday. Like it or not, it's all over social media and likely dominating the conversation inside offices across America today.

Here's how several brands, institutions and celebrities have used the topic. Most used it to insert their product into the conversation — others may have taken advantage of the distraction.

LEGO Group found a cute way to get in on the debate:


While the Howard Stern Show used laughs at the expense of a longtime staffer:


The Pro Football Hall of Fame was matter of fact about it:


Amusement park Cedar Point reminded its followers of a ride:


York College of Pennsylvania, with a small student body, even got in on the trend:


ABC's "Good Morning America" summed up Thursday's top trenders in one photo:


While the web was distracted, Kanye West apologized to Beck for stealing his thunder at the Grammy Awards:


And also to Bruno Mars, for insulting him in the past:

Clint Davis is a writer for the E.W. Scripps National Desk. Follow him on Twitter @MrClintDavis.