Just in time for Game of Thrones, HBO Now is live today on the Apple TV and iOS.
First announced at an Apple event last month, HBO Now is HBO's subscription offering for viewers who don't subscribe to a traditional cable or satellite provider. The service, which costs $14.99 a month, is available on the web, iPhone, iPad and Apple TV.
It gives users access to new HBO content and a whole swath of on-demand catalog shows, a la HBO Go.