If you’re reading this — it’s Amazon Prime Day.
Amazon’s new, Black Friday-style shopping holiday kicked off at midnight PT this morning.
The world’s largest online retailer has promised “amazing deals” like a 32-inch TV for $75 and 70 percent off kitchen products.
“Prime Day is a one-day only event filled with more deals than Black Friday, exclusively for Prime members around the globe,” said Greg Greeley, Vice President of Amazon Prime in a press release.
Fall and winter traditionally rule over retail profits. Today’s summer shopping push by the world’s largest online retailer could change that.
Online commerce has been growing at about 15 percent each year since 2010, according to National Retail Federation data. Today, online shopping makes up about 7 percent of all retail sales.
Amazon isn’t the first to move a shopping holiday to another season. Target fired the first volley in 2010 with its “Christmas in July promotion.”
Wal-Mart, the largest retailer in the world, responded to Prime Day with “rollback” and “atomic” sales. Best Buy is holding a July 23-24 “Black Friday” event.
The Prime Day sale is only open to Prime members, who pay $99 a year. There's also a 30 day trial. Prime Day celebrates the 20th anniversary of Amazon’s founding in 1995.
Here are seven deals you'll find on Amazon Prime today. Deals can expire so check back: