A bakery in Finland says business is rolling in after it introduced a cake shaped like toilet paper.
The bakery in Helsinki was at risk of financial ruin last month after all its orders were canceled.
The coronavirus pandemic took a serious toll on business at the same time people in Finland were hoarding toilet paper.
The bakery's owner did some quick thinking and turned things around.
You might say it's cleaning up.
The first five toilet paper cakes sold within an hour and the cake became a social media hit.
The bakery now has hundreds of orders.
Its owner was even able to add two extra people to her nine-member team.
Baker owner Sanna Lampinen said, "For us it's a game changer and I am relieved because I know that all my employees are safe for months now and I am hoping that the situation will stay."
The toilet paper cake is made of oat batter, passion fruit mousse and covered with white fondant, a thick, creamy sugar paste.