(NBC) Just as ice cream season is about to kick into full gear we're facing a vanilla shortage.
Following a poor harvest last year, vanilla beans are in short supply and that's causing the price of vanilla to more than double.
That could soon translate to higher prices for America's most popular ice cream flavor.
The push for more natural products is also putting more demand on the vanilla bean market.
Vanilla is also used widely in products like soft drinks, perfumes and medications.
Courtesy: NBC News Channel
