Blue Bell unveils new flavor of ice cream

Posted at 5:19 AM, Sep 01, 2016
and last updated 2016-09-01 17:51:50-04

Blue Bell Creameries announced a new flavor Thursday morning called Camo ‘n Cream Ice Cream. 

It will be packaged in a carton decorated in a camouflage design and arrives in stores today.

The company said the new flavor is a colorful combination of three ice cream flavors -- Pistachio Almond, Milk Chocolate and cream cheese – swirled together in a camouflage pattern.


“We are having a little fun with this flavor,” said Carl Breed, director of marketing for Blue Bell. “You see the camo design on everything these days, so we thought why not create an ice cream flavor that looks camouflage? The best part is these three flavors taste great together. We tried a few different combinations but chose these flavors because they complement each other so well. We think our fans will love the mixture of Pistachio Almond, Milk Chocolate and cream cheese ice cream.”

Cam ‘n Cream is available in limited quantities in half-gallons and pint sizes.

The company says additional fan favorites will be released over the next several months.