Sports

Actions

Celebrities, sing-alongs, politics and more from Super Bowl LIV ads

Signage is displayed near the FOX Sports South Beach studio compound prior to Super Bowl LIV on January 25, 2020 in Miami Beach, Florida. The San Francisco 49ers will face the Kansas City Chiefs in the 54th playing of the Super Bowl, Sunday February 2nd.
Posted at 6:24 AM, Feb 03, 2020
and last updated 2020-02-03 09:56:11-05

This year's Super Bowl advertisers offered a wide variety of appeals.

They are stuffing multiple celebrities in their ads, appropriating iconic songs, going for inoffensive humor, and trying to tug at people’s heartstrings.

One collection of ads sent celebrities and products into space; others pushed the boundaries of bizarre humor, brought back the recently expired Mr. Peanut and featured bank robbers so absorbed in short videos that they let the police close in.

Tech companies like Google sought to humanize themselves with emotional — though not exactly happy — spots.

Hyundai: "Smaht Pahk"

Budweiser: "Typical American"

Mountain Dew: "As Good As the Original"

Microsoft: "Be The One"

Doritos: "The Cool Ranch"

Jeep: "Groundhog Day"

Pringles: "Rick & Morty"

Rocket Mortgage: Jason Mamoa's "Natural Self"

Snickers: "Fix the World"

Tide: "Laundry Later" commercial series