Native Floridian Beth Kigel loves the Florida scenery.
"I absolutely love Florida, I spent a few years out of state and couldn't wait to get back," she says.
But now she's a part of a group of community leaders that are changing the landscape of northern Palm Beach County.
Beth, who works for the Northern Palm Beach County Chamber of Commerce, said, "So the Chamber of Commerce brought everyone together with this whole notion that we needed to develop a business brand with everyone signing off of the same sheet of music."
For two years leaders from 10 municipalities from Mangonia Park north to Tequesta met to come up with a name.
They plan to call the region Palm Beach North. The branding is funded mostly through private individuals.
"We want to attract, grow and retain businesses here in the region, ten municipalities that are completely interdependent," she says.
Leaders want the municipalities to work together -- hoping to help residents looking for job opportunities, business ventures and housing and also help boost tourism.
Palm Beach Gardens Mayor Eric Jablin is counting on it, "The key is always jobs our youth is growing up and we want them to stay here." He adds, "We've been very successful in businesses to come to the north end. We have a lot of brand new communities that are spring up in this area."
The official unveiling of the name will be at the end of this month. But Mayor Jablin says residents will probably notice a change soon, "I think you'll see people using the Palm Beach North logo, in their cities and towns and villages."
The big reveal is April 26.
The municipalities include Mangonia Park, Riviera Beach, Lake Park, Palm Beach Shores, North Palm Beach, Jupiter, Jupiter Inlet Colony, Tequesta, Juno Beach and Palm Beach Gardens.