A woman considered a "plus-sized" model made it into this year's Sports Illustrated swimsuit edition - but don't go celebrating the changing times just yet.
Ashley Graham, size 16, is modeling a bikini in the 2015 swimsuit edition - in an advertisement for swimsuitsforall.com.
Graham is featured in part of the campaign hashtagged #CurvesInBikinis.
"To represent that idea with such an impactful image in the Sports Illustrated Swimsuit edition feels like a huge achievement," the president and CEO of Swimsuits For All, Moshe Laniado told ABC7 Chicago.
Consumer psychologist Kit Yarrow told ABC7 it is a publicity ploy - saying the issue is targeted primarily to men - who are generally not in the market for a new bikini.
The magazine comes out on Feb. 9.