Mattel has unveiled this year's "Day of the Dead" Catrina Barbie.
This year's doll was designed by Mexican American designer Javier Meabe and draws inspirations from his upbringing and family traditions.
The new Barbie, Catrina, has a blush-colored lace dress which opens up to reveal a second layer embroidered with floral and skeleton accents.
She is wearing a crown of skeleton hands holding roses and marigolds.
Mexico's Dia de Muertos is a beautiful and colorful holiday for Mexicans, when families remember their dead relatives.