If you've lived in South Florida for any length of time you've probably have heard of morning show personalities Kevin, Virginia, and Jason, (KVJ) along with Suits and Producer 'Denny's' of 97.9 WRMF.
The beer is produced by Due South Brewery in Boynton Beach and is a 5.3% ABV Pale Ale that features a floral and citrusy flavor.
"The KVJ Show is one of the best morning shows in the area; many of our employees are longtime listeners. Kevin, Virginia, Jason, and Denny's are already big beer fans, so it was a no-brainer for us to team up. Local beer for local radio personalities? Oh yeah," says Doug Fairall, Brand Marketing Manager at Due South Brewing Company.
But here's the catch. Right now you can only get the beer at Duffy's Sports Grill - PGA BLVD.
“We are excited to collaborate with Due South and the KVJ show. Bringing their special-release beer, Peace Train, to our PGA location will be a perfect fit for our MVPs and all the KVJ listeners,” says John Smith Assistant Director of Marketing for Duffy's.
KVJ’s beer will be rotating quarterly with a new beer dedicated to the personalities on the show.
"We started with Peace Train for producer Denny's. It's light, easy drinking, and perfect for enjoying all day... which fits perfectly with his personality as a laid back guy," says Doug.
Denny's is the producer's radio name, "stoner logic," jokes Kevin Rolston, "The beer Peace Train is for anyone who would love a smooth, easy-going IPA that is lower in alcohol, so you don’t have to worry about having a few."
Kevin teases, "KVJ having our own beers was just a complete, natural fit, just like Donald Trump and his vodka. Actually, that’s a horrible example, cause we actually drink . . . a lot."
Duffy’s Sports Grill says they are working on incorporating the beer into more stores.
Duffy’s Sports Grill
North Palm Beach, FL 33408
West Palm Beach Radio Ratings for July 2018 for all demos.
1) 97.9 WRMF - 9.3
2) Kool 105.5 - 6.3
3) X 102.3 - 5.5
4) Sunny 107.9 - 4.4
5) 98.7 The Gator - 4.1