'Slap Rihanna' ad on Snapchat brings outrage, apologies
5:52 AM, Mar 16, 2018
5:56 AM, Mar 16, 2018
LOS ANGELES (AP) — An ad on Snapchat asking users if they'd rather "Slap Rihanna" or "Punch Chris Brown" has spawned widespread outrage, including from the singer herself, and brought profuse apologies from the company behind the visual-messaging app.
Snapchat said it is investigating how the ad for a mobile video game called "Would You Rather" made it to the app.
Rihanna, who Brown was convicted of assaulting when she was his girlfriend in 2009, posted an angry statement on her Snapchat and Instagram accounts.
Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG
"I'm just trying to figure out what the point was with this mess!" Rihanna, 30, wrote. "I'd love to call it ignorance but I know you ain't that dumb! You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!!"
"Shame on you" she goes on to say, "Throw the whole app-oligy away."
"This advertisement is disgusting and never should have appeared on our service," a Snap, Inc. spokesman said in a statement. "We are so sorry we made the terrible mistake of allowing it through our review process."