The Bonnaroo Music and Arts Festival is letting its fans announce the lineup today between 6 and 9 p.m. EST in yet another unusual announcement event.
The mega-festival near Manchester, Tenn., has a history of unique announcement events for the list of acts appearing, so it's no surprise there is a new twist this year.
Here's how it will work (and the video below explains it as well).
Fans can call 1-844-ROO-2015 (1-844-766-2015) beginning at 6 p.m. EST and callers (if they get through) will be given the name of an act to announce.
Fans then share the artist name everywhere on social media like crazy; on Instagram, Twitter or Vine using the hashtag #bonnaroo.
Everyone can watch the social media reveal on Bonnaroo's website as well as on the various social media sites.
2015 tickets to Bonnaroo, which features some 150 performances on more than 10 stages June 11-14, go on sale at noon EST this Saturday, Jan. 17, 2015.
Photo galleries from the 2014 Bonnaroo festival: