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Candidate books are strategic campaign tools

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Posted at 9:08 AM, Nov 06, 2015
and last updated 2015-11-06 09:08:33-05

File them with the power suits and American flag pins. These days it seems as if every presidential wannabe has to pen a campaign book.

Whether it’s before an official announcement to run, during the race itself, or in the period between working for one office and switching to another, a hardcover bearing a politician’s name is a growing status symbol among presidential hopefuls and everything from the timing of the release, to the topic, to the title is strategic.

Click here to read about the role of candidate books as campaign tools, plus listen to DecodeDC podcasts and read other blog posts at DecodeDC.com.

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