Toys ‘R’ Us is coming back, but with some big changes
Posted: 6:35 AM, Jul 19, 2019
Kathleen St. John
Copyright Getty Images | Leon Neal
<a href="http://www.gettyimages.com/license/849473478">Getty Images | Leon Neal</a>
In a win for your happy childhood memories, Toys “R” Us announced Thursday that the toy-store chain will begin to reopen
later this year.
More than 700 Toys “R” Us locations closed in 2018
after the company filed for bankruptcy the previous year. The company’s new owner, Tru Kids Brands, is now preparing to bring the legendary store back to the United States in time for holiday shopping.
There’s a twist, though: Instead of revisiting the huge-warehouse-of-toys model, the new Toys “R” Us locations will be much smaller. Designed in cooperation with software and retail firm b8ta, the new Toys “R” Us stores will focus on creating an “experiential” shopping environment. That means fewer toys on the shelves, but also more opportunities for kids
to give toys a test-drive.
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