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Registria: Photo register technology guarantees recall information gets to customers

Posted at 6:58 PM, Nov 26, 2015
and last updated 2015-11-27 07:36:25-05

New technology is helping customers save product information long after they throw out the packaging. 

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A company called Registria allows shoppers to take a picture of product codes and text it to get updates about discounts and recalls.

"The product registration process is so cumbersome -- this long paper form, sending them in, going to a website and registering a product -- we're all mobile now," said Alison Parr, Senior Vice President of Registria.

Once customers type in their personal information, Registria stores it so brands can contact them in the future.

"In case of recall or safety notification, it's really important that those end product companies know that you have their product in your home," said Parr.

The problem is serious, especially when it comes to children's products, like strollers or car seats.

The Consumer Product Safety Commission says more than 16 million children's products were recalled in 2014, because of risk of injury or death.

In 2013, the CPSC says only 4 percent of the millions recalled were actually replaced or fixed. One challenge is parents often get products as hand-me-downs.

"So many are passed on or in daycare situations," said Parr. "There is just no way to reach those people."

Registria works with 100 leading global brands, including LG and ProForm.

Registria is not an app and is a free service, but standard text messaging rates apply.

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