Most of the products look just like crayons with easy-to-use stick formulas. There are face crayons, lip and cheek crayons and color-changing lip crayons as well as highlighters, mascaras, eyeshadow and blush palettes and brushes.
Many of the crayons are multi-use, meaning you can swipe your favorite hue on eyes, lips or cheeks.
While the products themselves come in crayon-shaped applicators, they are also packaged in nostalgia-inducing yellow and green cartons with Crayola’s signature chevron stripes. Opening the bathroom cabinet in the morning and seeing the yellow and green box waiting for you can’t help but brighten your day!
If anyone knows color, it’s Crayola. Naturally, all the products are highly pigmented. In total, there are 95 different shades that range from more traditional makeup colors like reds and pinks to blues, greens, yellows and oranges. That range even puts my beloved 64-crayon box from elementary school to shame!
What’s more, all of the color names come from shades of actual Crayola crayons. If you get excited about eggplant or delighted by dandelion, there’s a shade to match your every mood. I found my all-time favorite shade — cerulean — in a color-changing lip crayon.
This fun line is totally affordable, too. The products range from $14.50 for face crayons to $40 for a pencil case filled with brushes.
Crayola Beauty also stays true to the company’s eco-initiatives and inclusive focus. Each one of the new makeup products is vegan and cruelty-free.
The whole collection is also designed to be gender-fluid. That means anyone and everyone can discover their inner child and express their creativity through makeup. Therefore, the advertising images show men and women rocking the vivid Crayola hues.
And if that’s not enough color for you, there are other Crayola looks for your beauty stash. The Sally Hansen x Crayola Spring Fling Collection features six pastel nail polish shades inspired by Crayola colors.
It looks like it’s going to be a brightly-colored summer!