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Local sports radio station changes its name because it wants an edgier and more aggressive attitude

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This morning WMEN AM "Fox Sports 640" changed its name to "640 The Hurricane."  The namesake is inspired by "Miami Hurricanes" because come football season the team's games will now be carried live on the station.

The channel will still be all sports focused. "640 The Hurricane will give the sports format a much-needed edge in this market. With big brands and big names we will be the fan's evacuation route from boring sports talk radio," touted Paul Mason the station's Program Director.

The Canes will join a play by play lineup that features the New York Yankees, Florida Panthers, and weekly NFL games.

 

640 The Hurricane Weekday Lineup
6 am - 9 am - Outkick the Coverage with Clay Travis
9 am - noon -  The Dan Patrick Show
Noon - 3 pm - The Herd with Colin Cowherd
3 pm - 6 pm - The Doug Gottlieb Show

 

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