It's official: The iconic LeBron James banner in downtown Cleveland is coming down

Posted at 11:58 AM, Jul 02, 2018
and last updated 2018-07-02 12:38:43-04

It's the end of an era: The iconic LeBron James banner will be coming down as he embarks on a new journey to the west coast, according to Sherwin-Williams, who owns the building.

The banner, located across the street from the Cavaliers' home arena, Quicken Loans Arena, has become a popular destination for fans and tourists to revel in all "the King's" glory, but soon it will be just another empty brick wall in the city landscape.

Sherwin-Williams said it "is evaluating other options" for its Global Headquarters Wall.

The banner was installed before the Cavs' home opener in October 2014 after James returned for a second stint with the Cavaliers. 

The banner will reportedly be taken down this week.