A Houston radio station has changed their low-performing news radio format for an all Beyoncé one.
News 92FM announced on their website that they had aired their last broadcast on Oct. 8 due to "sustained poor ratings and significant financial losses."
Though there is no mention of the station's format switch in the release, Houston Style Magazine's twitter account tweeted that the station's new B921 FM would play all Beyoncé all the time--and commercial free.
News92 FM Reports the News for the Last Time - Changes to an 'All-Day All-Beyonce Radio Station' http://t.co/WEDL2sSQ3r
— Houston Style (@houstonstyle) October 9, 2014
Below is the News92 press release:
News92, Houston’s first FM all-news radio station, aired its last broadcast Wednesday, October 8, 2014.
We’d like to thank the News92 staff for their outstanding service, our advertisers and each of you our listeners and web visitors for your support. This difficult decision is a result of sustained poor ratings performance and significant financial losses over the past three years despite the substantial financial and human resources we invested. Unfortunately, the market hasn’t shown a sustainable appetite for news radio, but each of you motivated us daily to produce a high-quality news program. Together, we made history.
