(CNN) - Cheerios is featuring its Honey Nut Cheerios mascot "Buzz" in an effort to boost global bee populations.
The company is partnering with Vesey Seeds in pledging to send out 100 million wildflower seeds.
Anyone interested in helping the #BringBacktheBees campaign can sign up on the Cheerios website to receive 100 free seeds.
Recipients are asked to plant them in a bee-friendly area.
The company's website notes that bee populations, a crucial pollinator for world food supplies, have been declining for years.
Courtesy: CNN Newsource