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Projections for this holiday shopping season's most popular gift cards

Posted at 10:58 AM, Nov 16, 2015
and last updated 2015-11-22 12:04:57-05

A Visa gift card will likely be the most popular gift card given this holiday season.

CardHub released its 2015 holiday season projections today, and the list of most-popular also includes Amazon, American Express, ITunes and Walmart. Gift card's with the highest resale value, according to CardHub's projection, are Shell, Walmart, Target, and MasterCard.

The average shopper is likely to spend an average of more than $173 on gift cards alone, CardHub said.

2015's most-popular gift cards:
1. Visa gift card
2. Amazon gift card
3. American Express gift card
4. iTunes gift card
5. Walmart gift card
6. Target gift card
7. Starbuck gift card
8. Netflix gift card
9. eBay gift card
10. Google Play gift card

Cards with the highest resale value in 2015:
1. Shell gift card
2. Walmart gift card
3. Target gift card
4. Mastercard gift card
5. Home Depot gift card
6. Costco gift card
7. Apple Store gift card
8. Babies R Us gift card
9. Visa gift card
10. IKEA gift card

See CardHub's full list of projected popular gift cards

"The gift cards that increased in popularity the most from 2014 to 2015 are the TJ Maxx Gift Card, the Chick-Fil-A Gift Card and the Home Depot Gift Card," CardHub said in a release.

"The gift cards whose popularity declined the most in the past year are the Ikea Gift Card and the QVC Gift Card."

Looking for Thanksgiving dinner deals? Check out this week's circular ads

More from WalletHub and CardHub:
2015 Black Friday Freshness Report