Anti-smoking campaign aimed at youth launched by FDA
5:26 AM, Feb 4, 2014
9:24 AM, Feb 4, 2014
The U.S. Food Drug and Administration released several new campaign ads Tuesday to warn young people about the dangers of long term smoking.
One ad shows a headshot picture of a model with smooth skin. When the tab on the picture is lifted, it displays wrinkles underneath the models' eye, which the FDA said is premature aging and is common in long-term smokers.
The FDA said tobacco use is the leading preventable cause of disease, disability and death in the United States, causing more than 480,000 deaths each year.
Nearly 90 percent of adult smokers started smoking at the age of 18.
The FDA said on a daily basis, 3,200 youth try a cigarette and 700 become smokers.
The government agency is spending $115 million on the campaign ads to educate youth, while $8 billion is spent yearly on advertising for smoking companies.