Disney spends billions for MyMagic+ wristband program

KISSIMMEE, Fla. - Walt Disney World is investing some big money into new wristband passes.

After spending close to one billion dollars in developing the MyMagic+ system, Disney wants to make sure those bands are protected by Florida law.

The resort is lobbying the Florida legislature to rewrite the state's ticket laws to cover the new bracelets, which Disney hopes will revolutionize the theme park industry.

Print this article Back to Top

Comments