Facebook-owned Instagram pulls its photos from Twitter

(CNN) -- Images from Instagram, the photo-sharing app that lets user spruce up their work with a slate of arty and retro filters, no longer show up on Twitter, a popular place to share them.

The change, foreshadowed when photos began appearing buggy on Twitter last week, was confirmed Sunday by both Twitter and Instagram. It marks a shift in how the app will be used and signals a new round in the escalating feud between two of the Web's social media titans.

Since Facebook bought Instagram in April, it's been apparent that Facebook and Twitter, which rank one-two in popularity among social-networking users, are distancing themselves from each other.

In the Internet age, data and dwell time equal money. With Facebook pushing to grow its mobile revenue (and modest stock price) and Twitter still searching for effective ways to translate its popularity into profit, this rift was perhaps inevitable.

In July, Twitter stopped letting Instagram users find friends via Twitter they may want to follow on the photo app. (They did the same for popular blogging site Tumblr after buying rival blogging platform Posterous.)

In the most recent move, users began noticing that images posted to Twitter were cropped weirdly. By Monday, sending an Instagram photo to Twitter simply posted a link directing followers to Instagram's recently beefed-up website.

The move was first mentioned by Instagram CEO Kevin Systrom last week at Le Web, a tech conference in Paris.

"We're working on building an awesome Web presence, which we just launched," Systrom said. "We revamped our Web properties, and now we're able to staff up teams to work on Web properties with the Facebook acquisition."

A Facebook spokeswoman confirmed Monday that Instagram turned off support for "Twitter cards," the app that lets third-party images appear on the site. In its statement posted Sunday, Twitter also confirmed what happened.

"Instagram has disabled photo integration with Twitter. As a result, photos are no longer appearing in Tweets or user photo galleries," the statement reads. "While tweeting links to Instagram photos is still possible, you can no longer view the photos on Twitter, as was previously the case."

At Le Web, Systrom said the shift wasn't payback for Twitter shutting down its friend-finder function. But he also said there are no plans to disable Instagram images on other sites.

"This is more of a one-off," he said.

Underlying all the back-and-forth, of course, is the possibility that hard feelings still exist after Twitter's reported offer to buy Instagram was spurned in favor of a reported $1 billion deal with Mark Zuckerberg's Web juggernaut.

By allowing its images to show up on Twitter, Instagram gave Twitter users no incentive to visit its own site or mobile app. The amount of time visitors stay on a website is an important figure for advertisers choosing which sites to patronize. Keeping Instagram photos off Twitter also could encourage users to publish their pictures to Facebook, which allows them to show up in all their glory.

Meanwhile, there are reports that Twitter is planning its own photo-filtering app, which could be out by the end of the year.

Such moves and countermoves are to be expected, many in the tech blogosphere were saying Monday.

"The companies obviously realize how important photos are to getting users to share and interact on the web, so it looks like the competition isn't stopping any time soon," wrote Eliza Kern for GigaOM.

Others were saying this won't change the actual Twitter-Instagram user experience all that much.

"Breaking: one click to see Instagram photo now requires two clicks," wrote TechCrunch columnist MG Siegler on Twitter. "Trillions of man click hours lost."

™ & © 2012 Cable News Network, Inc., a Time Warner Company. All rights reserved.

Print this article Back to Top

Comments

Read more

Man Man's proposal at wedding upsets Internet

A picture of a man proposing in front of a bride and groom has gone viral.

Courtney Vashaw: Senior class at New Hampshire school gives trip money to principal battling cancer Courtney Vashaw: Senior class at New Hampshire school gives trip money to principal battling cancer

After years of saving and fundraising, the graduating class of New Hampshire's Profile Senior High School finally had $8,000 for their senior trip.

Ancient jawbones put new species on the human family tree, researchers say Ancient jawbones put new species on the human family tree, researchers say

Meet Australopithecus deyiremeda, a newly discovered species of hominin that sheds light on our earliest ancestors, scientists say.

Mohamed Nashaz: 6th grader speaks 7 languages Mohamed Nashaz: 6th grader speaks 7 languages

An 11-year old boy in Kentucky can speak 7 languages and plans to learn many more.

Millionaires in China continue to grow Millionaires in China continue to grow

China is now home to more than one million millionaires, thanks to soaring private wealth in the world's second-largest economy.

Illinois couple welcomes their 100th grandchild Illinois couple welcomes their 100th grandchild

A western Illinois couple recently celebrated the birth of their 100th grandchild.

PacSun stops selling controversial upside down American flag t-shirt PacSun stops selling controversial upside down American flag t-shirt

PacSun waved a white flag on Monday after the Internet denounced one of its t-shirt designs.

Cpl. Caleb Earwood: Marine Cpl. Caleb Earwood: Marine's emotional moment with bride caught on camera

A U.S. Marine's emotional moment with his future bride was caught on camera.

VIDEO: Alligator attacks truck, rips off bumper VIDEO: Alligator attacks truck, rips off bumper

If you're planning to torment an alligator, be prepared for the inevitable to happen.

Report: German grandmother Annegret Raunigk, 65, gives birth to quadruplets Report: German grandmother Annegret Raunigk, 65, gives birth to quadruplets

A 65-year-old German grandmother recently gave birth to quadruplets, making her the oldest woman ever to do so.