Facebook Apple iOS iPhone app update

NEW YORK (CNNMoney) -- Heads down, keep focused. Hack, hack, hack. Done is better than perfect.

These are all mantras painted on the walls of Facebook's Menlo Park, Calif., headquarters.

On Tuesday, we visited the company to check out their latest creation: an overhaul of Facebook's iOS app. It's intended to fix the complaint heard around the world: the app's glacially slow loading time.

"The app is actually a complete re-write of Facebook for iOS," product manager Mick Johnson told us as he scrolled through the new version. "It's up to twice as fast as what's out there on the marketplace."

Beginning Thursday, users can upgrade. The Apple app is the first to launch; Facebook wouldn't comment on when its Android and other mobile apps might get a revamp.

We tested out the new iPhone version. It looks very similar, but its loading time is noticeably faster on three fronts: when you initially open it, when you scroll through the newsfeed, and when you open a photo from the newsfeed.

There are also updated design features, including a ripple effect when you "like" a post. Comments, status updates and a map that displays check-ins appear in real time. The Facebook crew created a shortcut for swiping through pictures and comments, and integrated Facebook's standalone messenger application.

Facebook has always had a "users first" mentality -- the company hates to change its interface in ways that will clutter up or reduce the experience. That approach helped Facebook grow to nearly 1 billion users. As a newly public company, though, it's now feeling intense pressure from shareholders to grow its advertising revenue.

Facebook has 543 million monthly mobile users, and it makes almost no money from them. That has to change.

"We believe the future is mobile," Facebook product director Peter Deng told CNNMoney. "The way we think about this idea of monetization is similar to how we approached it on the website, where ever since the beginning, our goal has been to add value to the world."

Facebook's executives wouldn't get into specifics, beyond some vague nods toward the "value in letting businesses connect with their customers," as Deng put it.

Facebook's time as a public company has been rocky, but a visit to the company's new Menlo Park headquarters shows that its hacker ethos is still firmly in place.

Stop off at one of the campus's coffee shops and you'll see buckets of markers near the register for anyone who feels like drawing on the walls. Vending machines are filled with keyboards, power chargers, and any other device a tech geek might need.

In Facebook's Hacker Square, CEO Mark Zuckerberg strolled past with a colleague, chatting intently. It's the same place where three months ago he rang Nasdaq's opening bell, kicking off one of the largest -- and most problematic -- IPOs in Internet-business history.

Ask around at Facebook and insiders at Facebook will say that IPO and falling stock price are rarely talked about.

Some of that stems from a gag order: Engineers have been warned to steer clear of any comments or speculation. But it's also cultural. Tall blue chairs in the office have the word "hack" emblazoned across the back, and Zuckerberg's hacker manifesto echoes throughout the campus.

As one sign on the wall puts it: "Good things come to those who work their asses off and never give up."
 
™ & © 2012 Cable News Network, Inc., a Time Warner Company. All rights reserved.


Comments

Read more

Angry Africanized bees attack drone over Miami Beach and win (sorta) Angry Africanized bees attack drone over Miami Beach and win (sorta)

A swarm of bees attacks a quadcopter during a flight over Miami Beach.

Motorcyclists taunt police officer on San Francisco highway (VIDEO) Motorcyclists taunt police officer on San Francisco highway (VIDEO)

A YouTube video shows a group of motorcyclists challenging a police officer on a San Francisco highway.

Los Angeles Woman who stabbed pencils in eyes sues over photo Los Angeles Woman who stabbed pencils in eyes sues over photo

A woman who stabbed pencils in her eyes during a suicide attempt is suing Los Angeles County, claiming her photo was snapped at a hospital and went viral online.

Isis Lawson: Woman says her name is causing problems because of ISIS, Islamic State of Iraq & Syria Isis Lawson: Woman says her name is causing problems because of ISIS, Islamic State of Iraq & Syria

Woman named "Isis" says her name is causing problems following the rise of the militants fighting to take over Iraq and Syria.

Maryville, Tennessee, toddler climbs into toy machine, gets stuck Maryville, Tennessee, toddler climbs into toy machine, gets stuck

A toddler is safe after getting stuck in a toy machine this week in Tennessee.

Bear cub wanders into Oregon store Bear cub wanders into Oregon store

A black bear cub found wandering the aisles of an Oregon drugstore will be raised with the goal of releasing him into the wild next year.

Alan Knight: UK man faked coma for 2 years to avoid court Alan Knight: UK man faked coma for 2 years to avoid court

A fraudster who pretended to be quadriplegic and sometimes comatose for two years to avoid prosecution has been convicted after police caught him on camera driving and strolling around supermarkets.

Elaborate marriage proposal takes 17 months to organize Elaborate marriage proposal takes 17 months to organize

A marriage proposal that took 17 months to organize, and included 18 round trip tickets with a finish in the Rose Bowl, went perfectly according to plan.

Thomas Artiaga: Good Samaritan who rescued a man from a burning home steps forward Thomas Artiaga: Good Samaritan who rescued a man from a burning home steps forward

Good Samaritan who vanished after rescuing an elderly California man from a burning home returns to meet the man he saved.

Puppy Puppy 'drops dead' after chasing tail

It's no surprise to learn puppies can go from super energetic to very tired in a matter of moments, but it never gets old when it's caught on camera.