AT&T gives in on 'unlimited data' plan limits

NEW YORK (AP) — AT&T is caving to complaints that it's placing unreasonable limits on the "unlimited data" plans it offers smartphone subscribers.

The cellphone company says that from now on, it will only slow down service for its "unlimited data" subscribers when they hit 3 gigabytes of usage within a billing cycle.

Previously, the company had been slowing down service when subscribers entered the heaviest 5 percent of data users for that month and that area.

Several subscribers told The Associated Press that their data service had been throttled at just over 2 gigabytes of data use, lower than most people on AT&T's "limited" plans.

AT&T has about 17 million "unlimited" smartphone subscribers.

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