PR experts discuss communications for officer involved shooting

The Palm Beach County Sheriff's Office continues to investigate what led up to an officer involved shooting this weekend.

Police addressed the media on the topic Tuesday afternoon. In a sensitive situation such as this, PR expert says agencies need to be prepared with a plan.

Don Silver with Boardroom Communications, says often the public are demanding answers immediately, but sometimes those answers aren't always available.

"The only thing you can do is be honest and upfront with them and be timely with your communications," said Silver. "Let them know that maybe you'll be speaking to them again on a specific schedule of some sort."

Silver says it was a good to have a third party investigate the case, but now Silver believes the sheriff's office should be taking the lead on communications. 

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