GIFFORD, Fla. -- For three afternoon hours on Thursday, about 150 people rallied on the side of Gifford's 45th Street in front of Historic Macedonia Church and next to Gifford Middle School.
It was all in the name of 17-year-old Trayvon Martin, who was allegedly shot and killed by a neighborhood crime watch captain last month.
The ralliers chanted along with organizer Connie Peterson's megaphoned voice, "No justice! No peace!"
Cars drove by, honking. An Indian River County sheriff's deputy in uniform stood in the middle of the road, slowing traffic, while impassioned cries for justice cut through the tiny town.
The ralliers sang gospel songs and held homemade signs, some which donned Martin's photograph. An 8-year-old girl named Paige clung to a sign that read, "Who is next? My dad or my brother?"
Through the booming megaphone, community leaders critiqued the 'Stand Your Ground' law and called for justice and peace.
Many are calling the late February shooting in Sanford a hate crime.
"Michael Vick went to jail," said rallier John Rivera. "He went to prison for shooting a dog, and this young man went home with a loaded gun. Something needs to be done about that, and it needs to be done now."
As the case continues to gain momentum and national attention, the cries for the arrest of George Zimmerman grow louder.
"I think it's a terrible travesty of justice!" said Susan Boyd, who said Zimmeran needs to be arrested and questioned.
"If I pulled the trigger on a white person, I know I would be in jail today without a bond," argued Tonya Robinson-McDonald.
Ralliers wore hooded jackets and carried Skittles and cans of tea, mimicking what Martin wore and carried the day he was killed.
"This little town came out today to let our voices be heard, that we want justice, and we want it now," said Connie Peterson, who co-organized the rally through Facebook.
She helped inspire people from as far away as Stuart and Fort Pierce to peacefully advocate in Gifford.
"We should all love one another because we all need each other," said Viola Rhyant. She says the Trayvon Martin case brought her to tears.
This rally was just one of many across the state.
People who attended said they believe their unity and words have the power to create change and provoke justice.