Graphic texting while driving ad to hit the airwaves Monday

Ad created to deter distracted driving

A new national ad campaign is set to hit the airwaves Monday, aiming to deter drivers from texting behind the wheel.

The ad uses graphic images to shed light on the reality of the dangers of distracted driving.

AAA officials say if you're driving 60 miles per hour and look at your phone for just two seconds, you will drive the length of a football field without once looking at the road.

The Department of Transportation has funded it's first ever $8.5 million ad campaign hoping to encourage people to keep their eyes on the road.

The ad shows a group of teenagers driving and laughing, which many teens can relate to.

The teen driver, however, glances at her phone, runs a stop sign and is hit by another vehicle.

The ad shows the impact, the damage and the car flipping numerous times before it comes to a rest.


Mobile users watch video here: http://bit.ly/1hl745a

When showing local drivers a preview of the ad, some were shocked.

"If you take your eye off the road for any reason, that's exactly what happens," said driver Rich James.

Transportation officials say in 2012, more than 3,000 people were killed in distracted driving crashes, many caused by texting.

80% of teens and young adults admit to texting while driving.

"I'm like, get off your freaking phone," said driver Jennifer Wierzbowski.

She says some teens may be phased by the ad, but worries too many won't change their habits as a result.

"They're' going to do what they're going to do," Wierzbowski said.

The ad also kicks off the first ever national distracted driving crack down from April 10th to April 15th.

Law enforcement will be actively ticketing people for texting and driving.

In Florida, you can only be pulled over and ticketed for texting if you are doing something else wrong, such as speeding. Texting is a secondary offense.


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