Royal Touch barber promotes reading in his shop

This isn't your normal barbershop. You'll find the typical tools of the trade. But also books.

"The barbershop is based on men coming together grooming each other to become better men, and I think books and education is a fundamental part of that," said Reggie Ross.

For kids walking into Royal Touch Barbershop, it's so much more than haircut.

Right now I'm reading about African American inventors, I've never heard of any of these inventors, so I'm learning something," said Kane Roberts.

No TVs', no radio's.

"I come here to read and improve my knowledge, there's just so many books here," said Kane Roberts.

Instead, owner Reggie Ross says his younger customers put their noses to the books. Ross asks the kid customers to read the books to him out loud while getting a cut

Palm Beach County 's graduation rate for black males is just 50 percent according to the school district.

And that's unacceptable for this Riveria Beach shop owner. 

"I think it helps them with their literacy the speed of reading and comprehension, but I would love to see more graduation and education to reduce the violence and increase the economics of the community," said Reggie Ross.

Page by page - it's a life lesson for some of our area's most vulnerable.

"Every time I leave the barbershop I feel like I was in school learning something, plus feel like a new person with a fresh haircut," said one customer.

Juan Diasgranados, WPTV Newschannel 5