London 2012 Olympics: Ryan Lochte, Sanya Richards-Ross next reality TV stars?

(CNN) -- Endorsements are expected to pour in for top Olympic athletes, but it appears that reality TV offers are as well.

Swimming sensation and all-around headline-creator Ryan Lochte has reportedly been offered a variety of reality show concepts, his sports agent has informed the Hollywood Reporter.

While his agent couldn't dish on the exact shows in play, she did say that "two different reality show concepts have been offered, and one additional is being discussed."

Certainly, Lochte wouldn't need to delve into reality TV for the money - the winner of five medals at the London Olympic games already has deals with Speedo, Gatorade, Ralph Lauren and Gillette, THR reports, noting that Fortune magazine estimated his 2012 income from endorsements to be around $2.3 million.

The 28-year-old, who told "Today" that he wants to move to Los Angeles to focus on a dream of creating his own fashion line, added to "Good Morning America" that he's not counting out reality competition shows like "Dancing with the Stars." And as for what his own reality program might look like, it "definitely wouldn't be your normal reality TV show because I'm definitely not your normal guy," Lochte said.

Meanwhile, track and field gold medalist Sanya Richards-Ross has reportedly sealed a deal for her own reality show pilot on WEtv, according to Deadline Hollywood.

Richards-Ross is said to have filmed the pilot before she left for London, focusing on her training as well as her private life with husband Aaron Ross, who plays for the Jacksonville Jaguars. The WEtv show would focus on the competitive rivalry this athletic pair have, as well as offer a glimpse of Richards-Ross' relationship with her mom/agent, dad/manager, and sister/business partner.

Richards-Ross and her husband were previously on WEtv in an episode of "Platinum Weddings."
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